Before their show with Yo La Tengo, the three members of TIMES NEW VIKING joined me for an interview at ANTONE’S in AUSTIN, TX.
Acutely aware of the overblasting of the current hissy lo-fi movement, the three weren’t afraid to be mock-deprecating. Between talk of the grand goal of “selling out,” Adam, Jared, and Beth gave me a quick glimpse of their humor while proving (through both words and a killer show) that they aren’t just another car in the quickly-passing lo-fi train.
Full Transcript: (Audio)
Nichole Bennett: I’m here at Antone’s with Times New Viking. They are opening up for Yo La Tengo tonight. So, you guys have known each other for a while. If you had to tell the story of Times New Viking would it be a pop-up book or a graphic novel?
Beth Murphy and Adam Elliott: Pop-up book.
Jared Phillips: That was ridiculous.
NB: Any reasons why?
BM: It just couldn’t be a graphic novel.
AE: Graphic novels are too clean, if that makes sense.
JP: A pop-up book will fall apart quicker.
BM: It doesn’t have a built-in fan base like graphic novels do.
AE: Pop-up books tell a little crazier stories too. Not like superheroes.
NB: Crunchy or smooth peanut butter?
JP: Crunchy!
AE: I would say crunchy.
BM: I don’t care really.
NB: Your songs are, for a lack of better work, pretty anthemic. Is there a rhyme or a reason to the song-writing process? Does it happen the same way every time?
BM: Pretty much the same way every time.
AE: Someone will come up with an idea and the other two people will come up with their own ideas. We all write our own part, and we don’t say, “Maybe you shouldn’t play that guitar part.”
NB: We hear a lot about the label, and we hear a lot about the production, but let’s talk more about the music. You guys kind of bridge between more pop sensibility and noisy sounds. Is that something that organically happened or is it something that you guys planned?
BM: I would say organically happened.
JP: Well, I came in one day when we were at practice, and I had this Wavves LP. I put it on, and it blew our fucking minds.
NB: Oh man, he spells it with two “v”’s.
JP: We thought it was Way-wes…we thought it was a “w.” Anyway, we just kind of ran with it.
AE: Where we are from what we sound like is kind of the normal thing to do. It’s sort of natural.
NB: These guys are from Columbus, Ohio.
AE: And nobody really listens to bands from Columbus, so we were never really worried about selling out…until now. Now, we’re selling out.
BM: Because it’s better to sell out than fade away.
NB: If you could break any world record, what would it be?
AE: Most records sold in 2010.
BM: Jared told the worst joke in the world the other day.
JP: Yeah maybe the worst day of jokes.
NB: Do you guys prefer studio or stage?
BM: I’d pick stage.
AE: Stage.
BM: Studio is only fun when you’re listening back after you’re done and you’re drunk.
AE: Stage had people reacting. Stage, it’s done after you’re done. You go out after you play, and the people that liked it are enthusiastic and tell you right away where with records, you make them and you wait four months for it to come out, and then people give you bad reviews and stuff.
NB: Speaking of bad reviews, do you guys read press about yourselves?
JP: Yeah, sometimes.
AE: Sometimes. I like to compare how everyone writes in the same way, like how they describe our lo-fi sound.
BM: It gets pretty cut and paste.
NB: Speaking of “selling out” in 2010, how many haters do you guys need until you’ve arrived? I was talking with one band, and they said it’s best to have haters because then you know…
JP: …you’re doing something.
NB: …making people think.
AE: Oh, we’ve got enough of them.
NB: You’ve reached the hater threshold, okay.
AE: We could definitely go more even, but by selling out we’re going to have less hater.
BM: Yeah, we’re trying to get less haters.
AE: Yeah, we have enough haters.
JP: It’s all about the ratio. I mean if you put all of the people that hate The Rolling Stones at one of our shows, it would be like millions of people. I’m saying that the whole demographic that we are talking about is very small.
NB: What do you guys think of Austin?
BM: Austin…is weird!
AE: We love Austin. It’s my favorite.
NB: And we’ll end on everybody’s spirit animal.
AE: Mine’s a kitten.
JP: Slug. Broom!
BM: A butterfly.
NB: Thank you guys so much.








